SEO tools are becoming one of the leading weapons inside the search marketer's arsenal. There isn't any doubt whether to use software for SEO or not. Even those few advocates of fully manual SEO also employ different tools in their daily optimization activities. And although skills and knowledge are incredibly important, equipment is also high up about the priority list.
There are so many of SEO tools and software packs out there that simply looking through them may take up days, otherwise weeks. How do we choose the right tool that delivers the final results, helping you perform the job faster and make ignore the in it worthwhile? Ask yourself these 7 quick questions. The answers will help you increase the risk for educated choice and select the best SEO tools to your optimization needs.
Facts to consider when choosing SEO tools:
1. How many people will use the equipment?
Parallels different SEO tools and services have different licensing options. If it will have just one person with all the tools, apply for a single-person license. In order to equip a group of people you will have to provide each one with permission. Many software providers have flexible licensing options enabling you to get multi-user licenses having a nice discount.
2. What sort of the various tools supply?
Are you gonna be using the tools just on your office PC or would you want to assist them in your own home, on your laptop when travelling, etc? Some tools are licensed per computer, others - per person meaning you can set them up on several machines, given you only focus on one-by-one.
3. Will all SEO jobs be carried out by a single person or otherwise?
When you have only one SEO guy who'll be looking after the entire optimization campaign you may go for an all-in-one SEO package. However if you own an in-house team of several members who specialize in different facets of SEO (one individual does market and keyword research, another one accounts for link building, etc.) you'll be better off with task-specific SEO tools.
4. Do you really need client reporting?
If you do SEO yourself on your own website you do not really need advanced reporting facilities with pretty graphs and eye-candy charts. However if you provide SEO services or want to start achieving this in the future, you need to pay close attention to the tools' reporting functions: which formats will they support, are you able to logo and customize the reports, etc.
5. May be the project ongoing or to you need the equipment to get a certain period of time?
Some SEO tools are subscription based, other people are in love with a one-off-payment basis. When you are aware the time-frame of your project it's easier for you to find the right subscription period.
6. What goals you would like to achieve with all the tools?
It is critical to keep in mind that ranking on the top to your keywords isn't the ultimate aim. You do not need search engine rankings; you'll need visitors, subscribers, clients and sales to develop your business. You need to clearly set your goals in the start so that you will can tell whether or not the tools you've purchased really drive you towards your goal, or you have to try something else.
7. How will you be measuring success?
So that you can estimate the worth that the SEO tools or subscription service brings you have to decide how you will be measuring success. There may be several success metrics including: rankings, traffic, conversions, ROI, etc. The success metrics may differ depending on the SEO task: e.g. if you managed to unearth some really lucrative keywords but didn't get good rankings for the kids which means, you have a good keyword tool however you need to look for a better linking tool.
You need to develop success metrics prior to starting using any SEO tools, to be able to measure your manual productivity and evaluate the SEO tools assist you to supercharge your efficiency and if they are worth an investment made.